11:46 pm - February 4, 2026
Educational YouTube creators Hank and John Green are transforming their production company Complexly into a nonprofit organization, aiming to provide free educational content to viewers worldwide. The nonprofit transition represents a significant shift for the studio behind popular web series like “Crash Course,” which has accumulated billions of views teaching subjects ranging from biology to literature. This change comes at a critical time when artificial intelligence-generated misinformation proliferates online and public media faces mounting financial pressures from federal funding cuts.
According to Complexly CEO Julie Walsh Smith, the Montana-based organization will maintain its staff of approximately 80 employees while restructuring to operate as a public good. The nonprofit transition requires both founders to relinquish any equity they previously held in the company, with John Green moving to a “founder emeritus” role and Hank joining the board of directors.
Why Complexly Became a Nonprofit
The decision reflects growing concerns about the sustainability and integrity of advertising-funded digital content. John Green told the Associated Press that living in an advertising-funded internet has proven complicated over the past 25 years, raising questions about content independence and quality.
Additionally, the move addresses viewer trust in an era of widespread misinformation. The brothers emphasized that their goal centers on creating trustworthy information rather than building a company for eventual sale. Hank Green stated that Complexly’s mission focuses on producing reliable content on the internet, making nonprofit status a natural evolution.
Strong Financial Foundation Supports Transition
The educational media company already receives substantial philanthropic backing, collecting $4.8 million in donations last year according to company statements. Initial supporters of the nonprofit include existing partners such as YouTube, PBS, and the Alfred P. Sloan Foundation, while organizations like Arizona State University and the Howard Hughes Medical Institute underwrite specific “Crash Course” projects.
However, advertising revenue still comprises roughly one-third of their income through YouTube’s creator revenue-sharing program. Another third comes from Patreon, where monthly subscribers typically contribute $5 to $10 to support production.
Meanwhile, the company has cultivated relationships with high-dollar donors who purchase annual commemorative silver coins costing thousands of dollars. Hank Green noted that many major supporters expressed interest in increasing contributions but felt uncomfortable donating to a for-profit entity, a barrier the nonprofit status removes.
Competing in the Attention Economy
The Green brothers acknowledge the challenge of making educational content that competes with viral entertainment. Hank Green emphasized their responsibility extends beyond simply creating educational videos to producing content people actively choose to watch over other options.
In contrast to many digital media companies that place premium content behind paywalls, Smith confirmed Complexly will never adopt subscription models. The organization commits to keeping all content freely accessible while competing for viewer attention alongside popular entertainment creators.
Future Plans and Content Expansion
Complexly is investing $8.5 million in a new educational series that leadership declined to discuss in detail. Smith revealed they are seeking additional funding for an upcoming show featuring Hank Green exploring behind-the-scenes collections at zoos and museums.
Additionally, John Green suggested the nonprofit structure enables projects that previously made no business sense but serve educational missions. The viewing experience will remain largely unchanged, though new possibilities emerge without profit-driven constraints.
Nonprofit Experience Guides Strategy
The transition builds on the brothers’ existing philanthropic work through their Foundation to Decrease World Suck, which has granted more than $17 million to charities funded by their Good Store online retailer. This experience informed their approach to maintaining the agility required for digital content production within nonprofit structures.
John Green cited Partners in Health as an example of nonprofits achieving technological innovation comparable to private sector companies. The brothers hope to demonstrate that nonprofit status doesn’t preclude innovation or rapid adaptation in digital media.
The organization now focuses on securing funding for upcoming projects while maintaining its commitment to YouTube as its primary platform. Smith indicated they will continue adapting to audience preferences while preserving their educational mission and free access model.
